Benett started off with one mom's heartfelt desire to provide the best for her newborn baby. She went to find quality clothes that would be comfortably soft, breathable, and hypoallergenic for her baby with sensitive skin.

However, after weeks of visiting various stores and shopping online, she could not find the quality, design, and comfort that she was looking for. That's when she decided to start her mission to create the perfect baby wear ethically sourced from the best materials and designed to make every baby and parent happy.

For the next 12 months, she visited over a hundred textile manufacturers, designers, and factories in the United States and South Korea looking for those perfect materials and designs. She spent months researching and testing various fabrics while coming up multiple designs.

Ultimately, she found the perfect materials that she used to create her first products in South Korea before bringing them to the United States. These quality fabrics are not just exceptionally soft and breathable, but also ethically sourced and environmentally friendly. Even just as important, our products are beautifully made with carefully chosen color schemes and aesthetically pleasing designs.

As her baby grew each day, so did Milla's passion and drive to provide the best for her child and every baby out there.

We are pleased to introduce Benett to the world.

Meet Benett and feel the difference.

A mom's mission

Our 3 Promises

1. Only the Best

Since it all started for our own babies, we never have and never will compromise quality. We not only use the best fabrics and subsidiary materials, but also chose the manufacturer which specifically makes baby clothes so we can keep the process safe.

From fabrics to manufacturing, Benett is 100% made in Korea. We only focus on what is better instead of cheaper.

2. Baby's Comfort First

Every detail matters when it comes to our child's comfort. From the soft feel of the buttons to the thoughtful placement of labels on the outside of the clothes, so that the skin won't be bothered, these small details matter because they provide maximum comfort to our babies, leaving them happy. Our products provide a snug feel while being able to stretch as babies learn new moves everyday.

Both fabrics are excellent at regulating body temperature by letting the baby's skin breath while also keeping baby dry and warm. Furthermore, the exceptional softness and luxurious feel of Tencel is unmatched. It has the moisture wicking properties of bamboo fabric, but is even softer and less prone to wrinkles giving it that elegant look.

3. Nothing like us

Our products were designed to be aesthetically pleasing and gender neutral. It is fine if you still don't know what you are having. Our designs and colors are made for every baby. All our designs and colors were carefully chosen and matched to be worn any occasions.

For our upcoming collections, we'll be introducing our Joseon collection which is inspired by Royal Joseon culture. Not only aesthetically beautiful, but also carries the wisdom of baby caring.